Kumho Signs Basketball Sponsorship Deal

In the US, Kumho Tires has signed sponsorship agreements with the NBA basketball teams Los Angeles Lakers and Miami Heat. Both contracts extend through to the 2012 season and cover perimeter advertising at both teams’ home grounds, advertising space on video monitors plus joint autograph signing sessions with players.

The sponsorship deal can be seen as something of a coup for the tyre maker, given the team’s high profile. The Los Angeles Lakers have won 16 championships, making them the second most successful NBA team of all time behind the Boston Celtics – who have won 17 titles yet lost 4-3 to the Lakers in last year’s finals. Following the end of this seven game series Lakers shooting guard Kobe Bryant was bestowed the NBA’s Most Valuable Player award. As for Miami Heat, the 1988 founded team was victorious against the Dallas Mavericks in the 2005-06 season finals

This basketball sponsorship deal adds to a growing portfolio of sports involvement that also includes sponsorship of Manchester United and college football in the US.