Bridgestone boasts Brand Loyalty

DSV, a global organisation that offers total logistic solutions across a wide range of industrial and commercial sectors, has re-signed an additional 12 month contract with Bridgestone. The majority of DSV’s fleet of 7500 trucks is fitted with Bridgestone Bandag 385/65R22.5.

The partnership between Bridgestone and DSV is an example of brand loyalty, following 9 years repeated business. The challenges of global logistics are to achieve reliability, speed and cost effectiveness.  By utilising Bridgestone’s Total Tyre Management package, DSV has seen significant improvements in product performance and reductions in administrative costs across the DSV network compared to their previous contract.

Bridgestone UK commercial director Greg Ward commented: “This is great news that we have reached a new agreement with DSV, we have developed a good working relationship together, and we look forward to developing our partnership into the future.”

DSV deputy manager Flemming Steiness said: “DSV Road is delighted to continue business with Bridgestone in UK and Ireland. With an extensive network of service providers and fast efficient administration team which complements all DSV’s daily operational requirements.”