Toyota Launches Winter Tyre Programme

A peek out the window right now may be enough to silence even the most vocal winter tyre sceptic, and the weekend’s weather conditions provide a fitting backdrop for the latest vehicle manufacturer to announce a British cold weather tyre programme. Toyota has launched a trial winter weather tyre scheme in order to help motorists “be best prepared” and is targeting owners of its most popular models, the Auris, Avensis and Corolla, plus the Dyna and Hiace light commercials. Two Toyota centres are handling fitting: Currie Motors in West London and Ron Brooks Toyota in the East Midlands.

“Safety is of prime importance and, following the severe winters we’ve experienced recently, there is a much greater awareness of the benefits of fitting winter weather tyres,” said Toyota customer services director Steve Settle. “We have launched our trial programme to give Toyota owners the chance to gain the right advice and professional assistance to fit appropriate tyres to their vehicle. Although this is a pilot scheme, we will be monitoring its progress closely and there is the potential for it to be expanded to other models and to centres in other regions in the future.”