Reifen China 2010 Opens it Doors
For the fourth time in its history, Reifen China welcomed floods of visitors through the doors of the Shanghai New International Expo Center where over 100 exhibitors from some of the country's leading suppliers and traders were waiting to share details of the latest products and business developments. Like the 2009 show, this year's Reifen China doesn't have the near complete set of the top 10 Chinese tyremakers that the organisers have been able to attract in the past. However, Messe Essen GmbH's cooperation with the China United Rubber Corporation (CURC) and conceptual sponsor cooperation with Bundesverband Reifenhandel & Vulkaniseur-Handwerk e.V. (BRV – the German tyre distributor and vulcanisation association has managed to attract some of the biggest players in the business and certainly offer the largest scale and most attractive exhibition stands at any tyre show Tyres & Accessories has visited in the country.
The largest booths have been constructed by leading local tyre manufacturers, which by virtue of the fact that the Chinese domestic market continues to boom and because they export so many tyres should also be recognised as some of the largest in the world. Notable amongst the many firms producing multiple millions of tyres for export markets include Triangle Tire Company Ltd., Cooper Chengshan(Shandong) Tire Co., Ltd., Shandong Linglong Rubber Co., Ltd., Guizhou Tyre Co., Ltd., and the ChemChina group of China National Tire & Rubber Corporation-association companies, but there are dozens more. One noticeable European addition to the exhibitor list this year is that of Interstate Tires, which is reportedly experiencing the surprise growth of its own-brand tyres in the Chinese domestic market.
Some of the latest news from companies exhibiting at the show includes details of Shandong Wanda Boto Tyre Co., Ltd’s forthcoming passenger car tyre production facility, Double Coin’s latest FE (Fuel Efficient) range of truck and bus radials and a host of new products and brand names on offer. See December’s Tyres & Accessories for full details of these and other developments from the show.
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