Pirelli Signs European Road Safety Charter

Pirelli Tyre has announced that it has signed the European Road Safety Charter (ERSC), showing its commitment to the reduction of traffic accidents. The Italian manufacturer signed the Charter, promoted by the European Commission, in Rome during the Italian stage of the ERSC’s National Tour. Alessandro D’Este, managing director of Pirelli Tyre Italia and signatory for the Pirelli group, said: “Safety has always been our focus. Pirelli means performance everywhere in the world but there is no performance without suitable levels of safety.

“This is the reason we have always been committed to a continuous search for products and solutions for sustainable mobility, and undertaken many initiatives to promote a safety culture among our customers, our partners and our retail networks. The signing of the European Charter is a confirmation and a reinforcement of this engagement we have.”

The ERSC has now been signed by more than 1,900 European institutions and private concerns. In signing, Pirelli agrees to meet ERSC’s 2020 targets in both developing technologies and planning international actions addressed to increase road safety awareness.

Amongst the many initiatives conceived by Pirelli Tyre, a special mention is reserved for its current efforts in increasing consumers’ awareness about choosing high-quality tyres, as well as in planning proper maintenance programs in order to help prevent road accidents. Those activities are carried out through awareness-raising tools such as official information notes, dedicated sections on corporate websites, newsletters, workshops and training courses for retailers and end-consumers.

Furthermore, large-scale prevention campaigns are currently set up mainly throughout heavy traffic periods, during which Pirelli makes mobile working stations available for free tyre pressure checks and overall efficiency measurement for all drivers. This kind of initiative was carried out in 2010 reaching 25 million motorists in Italy alone, Pirelli states.