Micheldever Staff and Kumho Dealers Visit Manchester United

Micheldever’s top Kumho dealers Forest of Dean tires and A&M tires Wigan joined Alan Baldwin, MTS wholesale director, Amelia Lion, Brand sales co-ordinator and Andy Spry, Protyre regional manager for the recent Manchester United home game at Old Trafford v Wolves, which United clinched with a last minute winning goal. All were entertained pre-match by Manchester United Legends Andrew Cole and Denis Irwin, both treble winners with United, and Andy Richie, the youngest ever hat trick scorer for Manchester United.

Alan Baldwin stated “Kumho’s sponsorship of Manchester United over the past four seasons has resulted in a very significant increase of Brand awareness for the Korean manufacturer and Manchester United have also proved a fantastic company to be involved with commercially, as many Kumho dealers will confirm following their trips to the Theatre of Dreams .

We fully supported the Vision of Kumho in taking what appeared to be a bold move at the time to enter Football sponsorship with such an iconic world Brand like Manchester United and without doubt it has been a key factor in the Kumho Brands mercurial growth in the UK market and worldwide.”

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• Curve Ball – Is Football a Better Sponsorship Investment Than Motorsport?