Ford Helps Drivers Keep a Grip in Winter with Pirelli

Joining the list of vehicle manufacturers endorsing cold weather tyres in the UK is Ford, who is teaming up with Pirelli to help drivers nationwide “avoid any slip-ups” this winter. And the two companies seem certain that British motorists can benefit from winter tyres – Ford and Pirelli reckon more than 30 days with average temperatures sitting below seven degrees Celsius await us between January 1 and February 28, yet should their forecasting talents be found wanting the companies will refund half the tyres’ cost. Any customer buying four Pirelli cold weather tyres through a participating Ford dealer before December 31, 2010 is eligible to register his or her details and receive a 50 per cent refund on the tyres’ purchase price if the weather proves to be warmer.

“The snowy and icy conditions we’re experiencing right now and the severity of last winter really bring the benefits of these tyres into sharp focus,” said Ford Customer Service Division marketing manager Paul Muers. “Until recently, British drivers haven’t had the option of cold weather tyres – something which is the norm in other European countries. With Pirelli, we’re changing that and giving drivers the chance to fit cold weather tyres – and we’re so confident of the benefits, we will refund them half the cost if the winter stays warm!”

A set of four Pirelli 195/6015 cold weather tyres costs from £555.00 at participating Ford dealers.