Eastman Industries’ AddoIndia Brand Reports ‘Strong’ EU Sales in 1H 2010

Despite already being in existence for the seven years since 2003, Eastman Industries Ltd’s AddoIndia brand was a new one for Tyres & Accessories. Speaking to the magazine during the Reifen China exhibition in late November, Harpeet Singh Walia, the company’s international marketing executive, explained that the company’s cross ply tyres are produced in India, while the firm takes delivery of and distributes passenger car radials manufactured in China. In addition to these lines, the company sell “everything from bike to OTR tyres” and also markets lines in battery and wheel products. Many of the truck tyres the company sells are of bias construction, but company representatives are pragmatic about the fact that these will eventually go away.

Sales of car and truck tyres account for the majority (60 per cent) of the business’s US$80 million annual sales, with the rest being generated by battery, wheel and other sales. 60 per cent of the firm’s truck and bus tyres are sold in the Indian market with the remainder being exported.

This export-focused business which up till now has named South American and the Middle East (specifically Saudi Arabia and the emirate of Dubai) as among its core markets. However, sales into Europe during the first and second quarters of 2010 were described as “strong.”