Volvo Launches UK Winter Tyre Programme

Volvo Car UK has announced the launch of its new Winter Tyre Programme, which offers drivers the opportunity to purchase a set of alloy wheels and Continental or Pirelli winter tyres. For a twice yearly charge, Volvo is also offering storage of the off-season tyres and fitment when it is time for the changeover. Volvo says the scheme is “a response to last January’s heavy snowfall, which saw the coldest temperatures since 1963 and icy conditions that caused misery for millions of motorists”.

Lee Berrell, Aftersales manager at Volvo Car UK, said: “Volvo winter tyres cost no more than normal tyres, but they could stop you at shorter distances regardless of how bad the weather gets. In fact, conditions don’t even have to be that dire before stopping distances are seriously affected.

“To be safe, it is recommended that you switch to a set of winter tyres when the temperature drops below 7 degrees Celsius. In the UK, that’s usually between October and March – so now’s the time to benefit from the Volvo Winter Tyre Programme.”

The alloy wheel and tyre packages start from £949+VAT and the range covers a selection of Volvo models, including the most popular fitments on existing models. Customers can choose to store their summer wheels and tyres at home during winter or, for an additional cost, with Volvo. This can be either with their local dealership, or using Volvo’s ‘Tyre Hotel’ where the spare set of wheels and tyres are stored and the correct wheels for the season fitted every six months, for a twice yearly charge of £85 (including VAT). Pirelli tyre packages start from £949+VAT and Continental packages from £999+VAT.

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