US Yokohama Tyre Prices Rise

Yokohama has announced that it will raise its North American passenger and light truck tyre prices by 8 per cent on 1 December. The increasing raw materials, manufacturing and logistics costs are cited as the reasons behind the price hike.

“As always, Yokohama remains committed to bringing the best products to the market at competitive prices by integrating operational efficiencies, environmental procedures and the latest technology,” sales director Shawn Denlein told news sources. “We do our best to control our costs, but the escalating costs of raw materials, manufacturing and transportation must, unfortunately, be assimilated in our product pricing.”