Tyre Safety Month Backed by Highways Agency
This October’s tyre safety month has received a significant boost after the Highways Agency announced that it is backing the campaign month for the first time. Ginny Clarke, director of network services for the Highways Agency, said: “The Highways Agency is pleased to be backing TyreSafe as they launch this year’s tyre safety month. The simple 20p test is an essential part of preparing for your journey. By checking that tyres are still in good condition, drivers are helping to avoid accidents, and the risk of delays to their journey as a result.”
Organised by TyreSafe, the UK’s leading tyre safety organisation, the campaign will educate drivers about the importance and simplicity of checking tyre tread depth. With the Highways Agency’s endorsement, campaign materials will be distributed across the UK through local road safety partnerships which includes county councils, emergency services and other relevant organisations, reaching a wider audience than ever before.
“We are delighted to receive the support of the Highways Agency at this critical time of the year,” explains Stuart Jackson, chairman, TyreSafe. “As we approach the wettest months of the year, it is important that drivers have adequate tread depth to stay safe and legal. The Agency’s involvement will provide some additional authority to the campaign messages and through their network of partners, will help us educate even more drivers than ever before.”
This year’s campaign will emphasise the simplicity of checking tyre tread depth by performing the 20p test, supported by a campaign movie featuring child “mechanics” available on the TyreSafe website. In addition to raising awareness about the 20p test, many garages and tyre dealers across the UK will be offering free tyre safety checks during October. As well as ensuring tyres have adequate tread depth, the checks will examine tyre condition and tyre pressure, two other key elements of tyre safety.
Related News:
- TyreSafe Launches iPhone Tyre Pressure App
- Garages and Vehicle Main Dealers Support Tyre Safety Month
- RoadSafe Pledges Tyre Safety Month Support
- TyreSafe Releases Video to Illustrate Tyre Test Simplicity
- Stats Show Dangerous Tyre Convictions on the Rise
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