Maxxis Shows Grassroots Support With Latest Football Sponsorship

What do the Under-9 teams at Sprowston Football Club have in common with Premier League greats Liverpool and Aston Villa? The answer, you may or may not have already suspected, is tyre related. The Norwich based team has become the latest football club to gain sponsorship from Maxxis. The tyre maker is sponsoring the boys in conjunction local Grouptyre member We Sell Tyres (Wholesale) – a member of Grouptyre, which distributes Maxxis tyres throughout Norfolk.

Maxxis is providing new kit and winter training tops for the two Sprowston Lads Under-9 teams that play in the Norfolk Youth Combination and the North East Norfolk Youth Leagues. In announcing the deal, Maxxis says Sprowston FC’s Under-9s manager Graham Chapple is “delighted” with the new kit, which complements the traditional Sprowston Lads colours of orange and black, and says the teams are raring to start the new season.

“Maxxis is an Official Partner of Liverpool FC, with pitchside advertising and a strong presence on LFC TV, the website and in the Club’s magazines, as well as links with Aston Villa FC, so this new deal means Sprowston Lads have really moved into the Premier League,” said Daniel Jackson, business development manager at We Sell Tyres (Wholesale), who is himself an old Sprowston Lads player. “Maxxis has a strong track record of supporting grassroots sport, and we’re delighted to join with them in supporting these youth teams.  We hope their new kit will give them added confidence and spur them on to make it to the top of their leagues.”