Kumho Segment Leader in Korean Customer Satisfaction Index

For the sixth consecutive year, the Korea Management Association has ranked Kumho Tires top in the passenger car tyre category of its Korea Customer Satisfaction Index (KCSI) survey. The index is calculated based on customer evaluations of a number of variables, including overall satisfaction, factor satisfaction and repurchase intent. Kumho Tires’ score of 67.7 secured it first place, and the tyre maker highlights that its score in the repurchase intention category was 11.1 per cent higher than any competing company – evidence, Kumho says, of a “green light” for expanding domestic market share.

“I appreciate this result, because it shows that our product quality is favourably assessed by the customers who use our tyres,” said Kumho Tires’ quality assurance director Seong-Min Kim. “Our quality innovation can be attributed to the technologies we have accumulated over the past five decades, as we have taken up new challenges in the fields of developing F1 racing tyres and aviation tyres. We will strive to further satisfy our customers with quality products.”

The Seoul-based association has conducted the KCSI survey for 19 years and in 2010 it covered 320 Korean companies operating in 99 fields of industry – a group of companies that together account for 75 per cent of the country’s GDP. Results were obtained by surveying 10,572 people aged between ages 19 and 65 living in Seoul and six other metropolitan areas in South Korea. These interviews were carried out between April 12 and August 6, 2010.

Kumho Tires was also selected as the number one company in the passenger car tyre sector of the Korean Net Promoter Score (KNPS), which is also organised by the Korea Management Association. The manufacturer notes it also reached this position in 2008 and 2009 and has previously been ranked the most admired Korean company in the tyre sector of the KNPS.