HiQ Staffers on a Roll for Charity

This weekend a pink tyre will be rolled across the Black Country, part of the way by grown men wearing hot pink polo shirts. And while such a sight may be a rarity in the West Midlands, sound reasons lurk behind the pinkness and the tyre rolling. On October 16, the country’s largest HiQ franchisee is initiating a 15 mile tyre roll to raise money for Breast Cancer Care.

Staff at Easy Tyre & Autocentres are putting the nuts and bolts on a plan to complete a huge tyre roll from their Oldbury centre through to their Kidderminster site, stopping off at HiQ Dudley on the way. Using a 4×4 tyre for the occasion, a team of ten will push the wheel along footpaths and welcome donations into their collection buckets.

Easy Tyre & Autocentre’s marketing manager Emma-Jane Kisby said she hoped the novel fundraiser would pocket £1,000 for Breast Cancer Care – HiQ’s chosen charity for 2010. “We have wanted to do something to remember for the HiQ fast fit network and we are all excited by this challenge,” Kisby commented. “I’m not sure how much training the guys have done for the big push, but I’m sure they will all be in the right shape come October 16.”

Throughout the 150 centre HiQ fast fit network a target of raising £100,000 for Breast Cancer Care by the end of October has been set.  Each outlet has been challenged to raise £275 through its own fundraising efforts, while a day of high octane activity took place at Brands Hatch on Sunday at the final round of the British Touring Car Championship.

“We really applaud everyone at Easy Tyre & Autocentres for setting the example for everyone to follow,” added HiQ’s marketing manager Geraldine McGovern. “We are sure that they will be noticed by a number of motorists and we hope that they show their support for the team on the day.”