HiQ Fundraising Efforts to Pick Up Speed at Brands Hatch

The HiQ fast fit network has enlisted the help of two of the quickest young drivers in Britain as it hits the fast lane with its fundraising efforts for Breast Cancer Care. British Touring Car Championship drivers Paul O'Neill and Tom Chilton are backing HiQ's pledge to turn Brands Hatch pink during the final round of BTCC action on October 10, and those coming along to watch the day’s events are encouraged to dress accordingly. To help things along, HiQ, sponsor of the Team's Championship, will be giving away official pink caps in return for a donation for the cause, while T-Shirts will also be up for grabs. Meanwhile, face painting and a series of other activities will be made available for fans.

The Brands Hatch festivities compliment a month of ‘Pink October’ events at HiQ, including a dedicated day of fundraising on October 13 at the company’s Birmingham head office. And if every one of its 150 centres also manages to raise £275 during the month, the £100,000 milestone set in 2009 will have been reached.

“I remember all of the good work that HiQ did last year in 2009 and it is great that they will be at it again at Brands,” said Paul O’Neill “I certainly don’t mind wearing a pink hat for the cause!” Last year, fans of the BTCC helped HiQ raise £10,000 at Brands Hatch alone. Tom Chilton also dyed his hair pink for the day and while the fast fit network is not expecting the same again, it says it will be more than happy to see the Team Aon driver in one of the brand’s impressive ‘Pink October’ T-shirts and caps.

“We raised so much money last year and if we get a fraction of the sum we raised in 2009 we will be ecstatic,” said HiQ marketing manager Geraldine McGovern. “The supporters have always been a massive pillar of support for us at HiQ in everything we do, and it will just be great to see them all again as a thrilling season comes to a close.”

For more information about HiQ’s Project Pink activities, click on www.hiqonline.co.uk/projectpink.