Goodyear Announces UK Fuel Giveaway

A nationwide campaign by tyre manufacturer Goodyear to promote its EfficientGrip tyres will be launched on Tuesday, 2 November in Gateshead. The manufacturer will reportedly partner with five petrol stations across England to give motorists £20 of free unleaded or diesel fuel, and will be available for four hours each day or until stocks run out with an estimated 600 motorists expected to benefit at each location. The campaign is designed to stress the fuel savings potential of fitting the company’s EfficientGrip tyre.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment. Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear will also give HiQ’s online customers or customers at a participating HiQ outlet a £10 Sainsbury’s fuel voucher for every EfficientGrip tyre they purchase. Along with improving fuel efficiency, Goodyear says the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Gateshead is one of five petrol giveaway locations across England. The next four will be announced during November.