General Tire Picks Up Jeepspeed Title Sponsorship

In the US, General Tire has announced its title sponsorship of the 2011 General Tire Jeepspeed Challenge, a desert race series designed to give Jeep enthusiasts the opportunity to race their daily vehicle alongside other die-hard Jeep fans. The title sponsorship runs for a three-year period and the deal also involves the adoption of products from the Continental Tire the Americas brand as spec tyres. The 2011 Jeepspeed season begins in February 2011 and runs until December, during which time five challenge/cup events and two bonus events will be run.

“This is a new and exciting series for us at General Tire,” said Travis Roffler, director of marketing, General Tire. “We’re an ideal tyre for off-road racing machines like Jeep, so it really makes sense for us to be the official tyre of the Jeepspeed Challenge.” The tyre maker will offer a number of fitment sizes, including 33/10.50 R15, 33/12.50 R15, 35/12.50 R15 and 285/75 R16. According to Roffler, General Tire will also sponsor six tires for each of the first 30 teams racing in the 2011 General Tire Jeepspeed Challenge.