De Klok Reporting “Enormous Increase” in Nankang, GT Radial Sales
International-orientated wholesaler De Klok Banden knows the importance of private and exclusive brands; the company is the exclusive importer of Nankang for Germany and the Benelux countries, a brand it says provides a “high quality”, extensive product range, including popular sizes in the tuning segment. De Klok is also the exclusive Benelux importer of another strong mid-range brand, GT Radial. The Dutch wholesaler says it is experiencing “an enormous increase in Nankang and GT Radial sales and sees great potential for more from these mid-range products; a segment that latest figures suggest is – and has been for some time – on the rise (see this section’s lead article).
Building a brand has been one of De Klok’s major concerns for more than 30 years, starting with Nokian and extending its portfolio with Delfin, Accelera, Ovation and Sonar in addition to the aforementioned brands. Thanks to its relationships with their manufacturers, De Klok says it has been able to respond to rising demand quickly, exemplified by the recent growth of the number of sizes in the private label Delfin and EP Tyres’ Accelera range, which has responded well to changes in the demands of sizes and speed rating of UHP and SUV on markets in Germany and Poland.
De Klok says it will also continue to develop its e-Commerce features; next month they will introduce a renewed webshop. The wholesaler will also maintain its investment in contact with customers by extending the number of representative in the field, therefore covering both the increased practicality of online ordering functions and the importance to brand-building of personal communication.
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