Bridgestone Launches Tyre Safety Website

The latest component of Bridgestone’s ongoing Tyre Safety campaign – a website designed to boost awareness of the importance of tyre safety – has been unveiled. Featuring UK motorsport expert and TV commentator, Tony Jardine, the site contains a series of short video clips demonstrating what Bridgestone calls the “three main pillars” of tyre safety: tyre pressure, tread depth and damage/irregular wear. The web address is www.TyreSafety.eu.

Bridgestone’s incentive to create such a site comes from the fact that most consumers are unaware of just how important tyre maintenance is to road safety. The tyre maker comments that results of more than 50 000 free tyre safety checks it conducted last year reveal that 8 in 10 cars drive on under-inflated tyres; 1 in 6 on tyres worn beyond the legal limit and 1 in 11 on both severely worn and severely underinflated tyres. Bridgestone says its new Tyre Safety website makes the potentially life-threatening consequences of driving on worn, damaged or underinflated tyres “plain for all to see.” Introduced by Tony Jardine, Bridgestone’s Tyre Safety videos show visitors what can happen when tyres are not properly maintained but also just how easy it is to keep tyres in proper working order.

Visitors to Bridgestone’s Tyre Safety website can also order a free tyre gauge, download the Tyre Safety Matters brochure, decipher the information written on the sidewall of their tyres and discover how Bridgestone is working to reduce road fatalities in Europe in line with the European Road Safety Charter.