Performance Wheels to Host Tyresensors.com TPMS Stand at Brityrex

Performance Wheels Ltd, which manufacturers and distributes aftermarket Tyresure-branded TPMS units and which launched the Tyresensors.com website earlier this year, has announced plans to further promote their TPMS product range with a stand (71D) at next week’s Brityrex (5 – 7 October, Manchester Central). In order to communicate the tyre pressure monitoring message, the company plans to give away posters for its Tyresure aftermarket TPMS solution, not to mention OE replacement sensor info packs – they will even be giving away an ATEQ Torque tool in an on-stand competition.

The Tyresensors.com exhibit will feature the company’s range of Schrader OE replacement sensors and service kits, not to mention the firm’s ATEQ line of TPMS trigger tools, which it exclusively distributes in the UK.

Tyresensors.com offers OEM replacement sensors for all makes of car. It also sells the ATEQ range of ‘trigger tools’ that simply plug into any car’s OBDII port to allow the unit to interrogate and update the integrated central electronics system to ‘marry’ any new TPMS sensors to the car. Parent company Performance Wheels will also be showing a number of its latest alloys during the course of the show.

When Tyres & Accessories spoke to Performance Wheels managing director, Ian Smith, earlier this year, he emphasised the need for tyre businesses to prepare themselves for forthcoming TPMS legislation: “The law is changing – and we all need to be aware of the consequences. With an ever-burgeoning market for TPMS and mandatory status on the horizon, it will be the tyre bays that invest in the technology now that will be ahead of the curve when demand explodes, with a very real opportunity to gain market share. In addition to the trigger tool, we also offer a comprehensive range of replacement TPMS sensors, service kits and workshop tools for every TPMS application…”

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