Grouptyre Launches Latest Pirelli Promotion

Following on from two highly successful national incentives held in conjunction with Pirelli this year, Grouptyre has announced a further promotion. This latest promotion will run from October 1 and November 30 and once again aims to build retail sales through the independent sector. Tyre retailers and auto servicing businesses will be entered into a prize draw based on the number of Pirelli car, van and 4×4 tyres bought from their local Grouptyre member during the promotion period. Winners of the two top prizes will enjoy a VIP trip to Italy, including a visit to Maranello, the base for Ferrari’s GT car production and home to the Ferrari Formula One team.

Maranello, located about 20km south of Modena in northern Italy, has been home to Ferrari since the 1940s. Guided tours of the factory – which comprises some 45 buildings covering more than 250,000 sq ft and employs 3,000 people – are generally reserved for Ferrari dealers and their customers, Grouptyre comments. The winners will also visit the Galleria Ferrari factory museum, which traces the company’s world class automotive heritage and includes displays of single-seaters, prototypes and Gran Turismo cars plus trophies and memorabilia, plus the Ferrari Store.  Two runners up will win tickets for a Pirelli-sponsored track day, where they will get the chance to put a single-seater racing car through its paces and learn about karting and skid control, and there will be five further prizes of a Pirelli rally jacket.  All prize winners will be selected at random at the end of the promotion

Grouptyre says registration to take part can be carried out at its www.grouptyre.co.uk/pirellipromo website by answering one simple question. Following registration, every Pirelli tyre purchase made during October and November will count as one entry into the draw. Further information can be obtained at the website or from Grouptyre members.