Dirk Reurslag Appointed VMI Vice President Sales & Projects

Dirk Reurslag was appointed as the new vice president sales and projects of VMI effective 16 August 2010. He succeeds Harm Voortman, who has recently been appointed as CEO of the VMI Group.

Dirk Reurslag has played an active role in VMI’s sales and projects department since 1994. His recent task was to manage the global tyre and rubber equipment makers’ sales in Europe, Russia and Middle East. According to the company, the VMI sales organisation is now also streamlined to better cope with the company’s different product-market combinations and with the growing importance of the Asian market.

VMI representatives say they are determined to pick up on the post-2009 trend of growth in business volume and to maintain the firm’s “technological leadership in solutions for the tyre production.”

The VMI Group has sales offices in the Netherlands, Russia, USA, Brazil, China and Malaysia. Production is now concentrated in the Netherlands, China and Brazil.