Cooper Sponsors College American Football Halftime Show

Continuing the association of tyre manufacturers and half-time entertainment in American Football games (henceforth “football”), Cooper Tires has taken up an exclusive sponsorship with the ABC College Football Halftime Show for this season, which began over the weekend. The Cooper Tire Halftime Show will win coverage for the company where college football is broadcast, namely on ABC, ESPN, ESPN2 and on-line at ESPN.com. The sponsorship, which will feature the Cooper logo in a number of prominent locations, runs until mid-October. The Halftime Show brings viewers all the latest scores, game previews and expert analysis that college football fans have come to expect.

“College football and the Halftime Show are traditions, and Cooper is proud to be a part of the excitement,” said Dave Craig, director of Channel and Consumer Development at Cooper Tire.  “We’ve had tremendous success with the Halftime Show for the past three years and expect that this year’s show will bring a lot of energy and excitement to sports fans around the world.”