Bridgestone Restructuring European Organisation

A desire to provide customers with a more efficient and professional service is the given reason behind Bridgestone Europe’s decision to restructure its organisation. A series of changes have been planned and Bridgestone is already working at introducing these; the company aims to have the restructured organisation fully operational by January 1, 2011. Significant changes to be implemented include the division of responsibility for sales functions into six geographical regions, each with its own regional headquarters that will operate under the overall control of Bridgestone’s European headquarters in Brussels. A reorganisation will also be undertaken at the Brussels headquarters; Bridgestone says this should result in better operational support being given to the regional sales companies in specialised areas.

“The European company has grown both organically and geographically in the 20 years since it was established. The time has come to restructure ourselves to ensure that we can meet the needs of the market today and in the future,” commented Mac Ohashi, CEO of Bridgestone Europe. Referring specifically to the division of sales responsibility into six regions, Ohashi added “this new structure will enable faster decision making, closer to the market. This will increase both service and efficiency and should bring greater benefits to our customers.”