Advanced ID Supplies RFID to Bridgestone/Bandag Brazil

Bridgestone/Bandag in Brazil has purchased RFID tyre badges and UHF RFID readers from Advanced ID Corporation. According to a company statement announcing the news, this first order has been shipped, delivered and paid for. Advanced ID expects to receive larger additional orders from Bridgestone for tyre badges and readers as the program is rolled out. This initial deal is said to be the result of a year of Advanced ID and Bridgestone working together to ensure that “the Bridgestone RFID tyre management system is ready for full commercial introduction.”

The deal forms the basis of Bridgestone’s ‘Bridgestone Radio Frequency Indicator’ program in Brazil, which adds an RFID badge to commercial tyres during the retread process or to existing tyres on fleet operations. Bridgestone introduced this program to its distributor network there on 11 September 2010 as a way of project tyres’ position as a major asset in the trucking industry. In addition Bridgestone has reportedly developed “a portable installation kit that will be deployed throughout the country as the requirements ramp up.”

Dan Finch, Advanced ID’s president, commented: “Since 2006, Advanced ID has persevered in the belief that RFID tyre management will save fleet operators millions of dollars a year with the right products. It is clear that the Advanced ID position was well founded. With this new business and several more in the pipeline Advanced ID is now able to confirm significantly improved revenue as the company moves through the last half of 2010. The Bridgestone business is an example of solid revenue resulting from a year of hard work to convince a world class company that a partnership with Advanced ID makes sense.”

Related News:

• Translogik Signs RFID Chile Distribution Agreement

• Translogik Signs Exclusive Tyre RFID Deal With Qingdao Mesnac