Yokohama Tire Releases Latest ‘Tips’ Video

Motorists in every country have their preferred method of choosing the right tyre for their vehicle; for us Brits the standard procedure is to stroll into a tyre dealer and ask for the cheapest tyre in the applicable size, while the Germans studiously peruse comparative tyre tests published in leading Automotive magazines. The Americans also like to get the facts, but this information often comes in the more relaxed format of tyre ‘tips’. Yokohama Tire is one such provider of tips for consumers on the hunt for the perfect black circle, and it has now released the third installment in a series of educational videos.

Yokohama’s “how to choose a truck/SUV tire” video is hosted by off-road racing champions Cameron and Heidi Steele. Cameron, who is also a television commentator, appeared as host in the first two Yokohama Tire Tips videos: the importance of properly inflated tyres and how to read the sidewall of a tyre. The latest video can be seen on Yokohama’s website (www.yokohamatire.com) and YouTube.

“It’s not easy trying to figure out what type of truck tire to get,” said Paul Algarin, Yokohama Tire product analyst. “As Cameron and Heidi explain, there are many factors to consider, including size, tread, performance and comfort. And who better to give truck tire tips than off-road stars like Cameron and Heidi? Their explanations are engaging and easy to understand.”

Algarin said future videos will focus on subjects such as ways to achieve better fuel efficiency, judging tread wear and choosing the correct winter tyre. The next video is slated for September.