Kirkby Tyres Expands Virtual Warehouse to Irish Market

Kirkby Tyres has appointed Cam Systems to implement a fully integrated online virtual warehouse using MIDaS enabling its customers in Ireland to view available stock, check prices and place orders online. The appointment follows the successful integration of Cam systems’ MIDaS platform into Kirkby’s UK warehouse in Speke, Merseyside, which has resulted in a significant increase in sales. MIDaS, Cam's online ordering framework for tyre wholesalers, now manages transactions valued at over £170 million per annum, across its client base – a figure which is reportedly growing exponentially.

Dave Dorrity, managing director at Kirkby Tyres, said: “Working with Cam Systems to provide an online offering to our clients has provided us with enormous savings in operator time, vastly improved customer service and has introduced new levels of administrative efficiency into our business. We look forward to streamlining the ordering process in Ireland to enable all of our customers to enjoy this advanced level of service.”

Mike Allen, managing director at Cam Systems, added: “We have been providing fully integrated ordering systems for many years now and the success of MIDaS is evident in the transaction volumes it now manages. That said, those volumes increase only because the MIDaS service offers real value to our customers. I am delighted that Kirkby Tyres has enjoyed such tremendous benefit from its initial investment in MIDaS and has decided to offer a better quality ordering service to its Irish customers.”