J K Tyre Announces Further Price Rise

India’s JK Tyre & Industries looks likely to increase its tyre prices by four to five per cent before the first week of September in order to offset the rising cost of rubber. The company’s marketing director A S Mehta commented that rubber costs have put the tyre maker under increasing pressure in recent times and the proposed price increase will apply to all tyre segments. JK Tyre last increased prices in July, when a three per cent rise was implemented.