Infinity: July Was a Record Month

Infinity Tyres has reported that July 2010 was its best ever sales month. According to the company turnover for the month represented a massive 60 per cent year-on-year increase. Infinity sales are said to be tracking so that by the end of September 2010, after nine months, the company will have already surpassed 2009’s full-year sales figures.

According to the company, there are a number of prevailing factors that have led to the record month for Infinity including: highly visible presence in Hall 3 at Reifen 2010; clear product concept – “Welcome to Infinity World”; heavy multi-lingual national trade press advertising campaign and focus on key patterns, key sizes and competitive pricing.

New distribution agreements in Greece, Lithuania, Bosnia, Latvia, Malta, Israel and Cyprus

As well as appointing key partners to cover major markets – Germany, Italy, UK, Spain – successful distributor, Infinity representatives report that partnerships are now well established in Benelux, Republic of Ireland, Portugal, Austria, Poland and Hungary. Such is the demand and interest in the Infinity brand that new exciting developments within “green shoot” markets have been forthcoming – new distributors agreements have recently been signed up to cover Greece, Lithuania, Bosnia, Latvia, Malta, Israel and Cyprus.

At the same time as the company invested in the Infinity brand and the maturing of the distributor network, the firm’s manufacturers’ have share details of their enhanced commitment to research, design, product development and testing. The Linglong factory Infinity gets its tyres from recently appointed a number of new tyre professionals and also announced a series of technological investments, ranging from increasing capacity through to the building of a new on-site tyre test track facility.

Clive Mansfield, sales manager (Western Europe) commented: “We have had a fantastic level of interest in Infinity – with the investment in the infrastructure and the promotional support behind the brand, we have been able to respond to the interest, and to the orders placed, and fulfil to meet customer’s needs. July has been a great month – we are very confident of sustaining the turnover levels throughout the rest of the year.”

Related News:

• Infinity Continues to Develop Brand alongside Large Manufacturers in Hall 3

• Infinity Aims to ‘Go Deep’ with Fast Growing ‘Premium Budget’ Strategy

• Linglong: Tyre Labelling an Opportunity to Demonstrate Quality