Apollo Commissions Dunlop Zones TV Ads in South Africa

As the parent company of the Dunlop brand in South South Africa (SA), Apollo Tyres SA has launched a new campaign to highlight its Dunlop Zones retail network’s commitment to striving for “precision tyre fitment,” in line with the Dunlop brand’s positioning of “Driven by Precision.”

The main thrust of the campaign comes in the form of a 45 second television commercial for South African TV channels that launched on Sunday 22 August during prime time viewing. The commercial, which utilises the action sport of Parkour (or free running) can be viewed at www.dunloptyres.co.za.

The Dunlop Zone in South Africa is a 180 strong retail network of independent tyre fitment centres where Dunlop maintains relationships with customers. The Zones have a professional, dynamic look and feel with agreed benchmarks on service delivery and presentation.