Sumo Firenza Brand Expanding Product Portfolio

Singapore-based brand Sumo Firenza enjoyed strong interest in its expanding portfolio of products from visitors from around the world. PCR, UHP and truck tyre specialists, Sumo Firenza presented an extensive display of patterns covering all three market sectors with centre stage being taken by the all new STO 5A ultra high performance range, which the company says is specifically developed and manufactured for the UK and European markets.

The ST05A is currently available in 34 sizes inclusive of 19” and 20” diameters, complying with all the latest European tyre standards. Pat Berriman, senior vice president, sales and marketing for Sumo Firenza commented: “Along with all the other tyres on display, the ST05A pattern aroused a lot of keen interest which is encouraging.”

A new light commercial tyre was also making its debut at the show; the SV053 is aimed at the light commercial and van market sectors. Like all Sumo Firenza tyres, it is manufactured in the Far East, incorporating Japanese technology. The SV053 pattern is currently available in 21 size options, with a number of popular patterns from the truck range were also on display for inspection. Finally an extensive display of alloy wheels from Stamford Sport Wheels (SSW), manufactured in Thailand, completed the inventory of products presented at the show. SSW wheels are available in a size range from 13” to 26”.

Berriman concludes, “Reifen 2010 was very successful for the Sumo Firenza brand with some positive new enquiries being received from several Continents including Africa, South America and Europe.”