Michelin North America Going Mobile with Primacy MXM4 Launch

Starting 9 July, consumers with smart phones can see the recently introduced Michelin Primacy MXM4 in action, reports Tire Review. The mobile phone scan option is part of Michelin North America’s promotion effort behind the launch of the new premium segment tyre. MNA said consumers can download the free code reader app at upcode.mobi. The luxury touring tyre is now available in 12 market sizes covering 16- to 19-inch wheel diameters. The tyre carries a 55,000-mile warranty for H/V speed rated sizes and a 45,000-mile warranty for W-rated sizes.