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Michelin Fans Snap up Memorabilia at Unique Sale

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How much would you pay for a Michelin Guide? £15.99? How about £68,000? This is the sum French restaurateur Jean Yves Schillinger parted with to acquire a full collection of all 300 Michelin Red Guides produced until 2000, including the 1900 edition that started the French tyre maker on the path to gourmet guide dominance. The guides were the star attraction at the dispersal sale of Alain Morel’s private collection of Michelin memorabilia – the world’s largest assortment of Michelin themed items. Schillinger says he plans to display the guides in his new, soon-to-open Michelin themed restaurant.

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