Linglong Kicks Off Football Sponsorship Deal in Australia

Australian football club Brisbane Roar has received a sponsorship boost after signing a one-year deal with tyre maker Shandong Linglong. The team, which plays in the nation’s premier A-league, has welcomed the Chinese company’s Australian presence, Linglong Tyres, as ‘front of short’ sponsors.

Brisbane Roar CEO Peter McLennan stated he was honoured to have Linglong involved with the club, saying it provided confidence ahead of what promises to be an exciting season for Brisbane. “This is a major vote of confidence in the direction the club is heading,” he said. “Both on and off the field we are seeking to be a stable and successful club, a club which our fans and all of Brisbane can be proud of.

“Given the current tough economic conditions, we are delighted Linglong have committed to Brisbane Roar and we look forward to a mutually beneficial relationship,” McLennan added.

Shandong Linglong managing director Wang Feng said the tyre maker was keen to forge a strong relationship with Brisbane Roar. “Linglong tyres is excited about our partnership with Brisbane Roar and we are proud to showcase our international tyre brand in the Hyundai A-League,” Mr Wang said.