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F1 Tyre Supply a $70M Per Annum Investment – Deutsche Bank

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Deutsche Bank analysts have estimated Pirelli’s investment in Formula One sole tyre supply between 2011 and 2013 as being US$70 million per season. This annual sum, which may represent a figure at the conservative end of the spectrum, is seen by the bank as positive news for shareholders as it should improve brand equity without affecting profit and loss. As Tyres & Accessories has already reported, Pirelli intends to finance its F1 activities at least in part by reducing its expenditure in other motorsport sponsorship, including WRC.

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