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Bridgestone India Safety Campaign Backed by Web Game

Author: Tyrepress Editors Comments: 0

Bridgestone’s campaign to increase the safety consciousness of drivers in India has been reinforced with a new website. The site – www.thinkbeforeyoudrive.in – offers a simple Flash “Survivor Race” game, illustrating the gremlins lining India’s roads; a “Crash Test Garage”, which amusingly illustrates the dangers of driving without a seatbelt and other foolish mistakes; a section of “Safety Tips”, including downloads; and the ubiquitous link to join Bridgestone India on social networking websites Facebook and Twitter.

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