Blimp Gets MRF Airborne

Goodyear take note – an Indian rival has taken to the skies. MRF Tyres is an official sponsor of the miniature blimp that hovers over stadiums where Indian Premier League cricket tournament matches are played. The 19 metre long blimp, which displays the company’s logo on its sides, can be raised to a maximum of 1000 feet and has the capacity to take aerial shots of matches. It is also used to observe weather conditions. The blimp deal, signed for the 2010 season, is said to be worth around US$3.5 billion.