Apollo Holds Annual Monsoon Road Safety Campaign

Motorists in India have the monsoon season to contend with, but this season of deluge rains and strong winds can be more effectively tackled with planning and preparation. Therefore Apollo Tyres has run its ‘Mumbai Monsoon Safe Drive Campaign’ for a fifth consecutive year. Over a five day period in mid-July representatives from the tyre maker distributed safety handbooks at a number of locations in Mumbai, Vashi and Thane. The campaign initially got underway in 2006 following Mumbai’s disastrous monsoon season in July 2005, which claimed more than 400 lives.

“Since 2006 our endeavour has been to ensure that enough information is available to all Mumbaikars during the monsoon season,” stated Satish Sharma, chief, India Operations, Apollo Tyres Ltd. “Small precautions…can save lives. We would like each citizen to pick up as many booklets as possible and give them to friends and family. Every year the response has been overwhelming, enabling us to continue with the drive and improve upon it each year.”