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Yokohama Eco Display Wins US Exhibitor Award

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Yokohama’s eco-sensitive “living wall” display, shown at the 2009 Los Angeles Auto Show, has been given Exhibitor magazine’s Bronze Award in its prestigious annual Design Awards, announced in the May 2010 issue. Based in Fullerton, California, Yokohama incorporated in its winning display a new technology developed by NaturExhibitsT, featuring a 90-foot, grassy-like "living wall" that was decorative and left virtually zero waste, according to Jim MacMaster, Yokohama executive vice president and COO.

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