Tyre Dealers Feature in Guardian Labelling Article

On 6 May Tyre retailers, fleet operators and consumer organisations took part in a panel discussion on the subject of tyre labelling organised by The Guardian in association with Michelin. The event, which took place at the Aviator hotel in Farnborough, was hosted by and was chaired by the newspaper’s executive environment editor Joe Confino.

According to the resulting report, which is scheduled for publication in the Society supplement of tomorrow’s newspaper, the discussion covered various aspects of the forthcoming EU legislation concerning tyre labelling, which Michelin says it “wholeheartedly supports”. Topics included the likely effects on the tyre retail industry, both in-store and on the internet, and fleet operations. Previous experience of this type of labelling was brought to the table by David Evans of consumer organisation Which? and this centred around the similar labels found on white goods and its effect on consumer behaviour.

Speaking after the event, Jianni Geras, Michelin’s head of car tyre marketing said: “This event has been a great success based on the feedback from the participants and rightfully positions Michelin as the leader in this area. We have brought together some of the biggest players in tyre retailing and fleet operations and the information which came out of the discussion will enable us to strategically plan how we communicate this subject to the tyre trade and consumers.”

Above: Tyre labelling legisation entered the statute books on 25 November 2009

Speaking after the event, Jianni Geras, Michelin’s head of car tyre marketing said: “This event has been a great success based on the feedback from the participants and rightfully positions Michelin as the leader in this area. We have brought together some of the biggest players in tyre retailing and fleet operations and the information which came out of the discussion will enable us to strategically plan how we communicate this subject to the tyre trade and consumers.”

In addition to journalists Joe Confino and David Evans, the panel members included Ian Grant of Just Tyres, Noel Cockle from Costco, Stapleton’s Steve Parker, Merityre’s Noel Pope and Columbe Zaal from ATS Euromaster. Other panellist represented fleet companies such as Hitachi Capital and LeasePlan.

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