SEMA Introduces New Product Showcase for 2010

SEMA has announced that exhibitors at the Las Vegas event may now enter new products into the “New Products Showcase” by visiting the “New Products” section of the show’s website. With nearly 2,000 companies exhibiting throughout the million square foot Convention Center, the New Products Showcase is designed to give buyers a quick glimpse of what is new and debuting at the Show. All exhibitors may enter one product category at no cost if submitted before 8 October, 2010. The 2010 SEMA Show takes place between Tuesday 2 and Friday 5 November, 2010, at the Las Vegas Convention Center.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said Peter MacGillivray, SEMA VP of events and communications. “When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.” 

In addition to displaying products in a high profile area of the SEMA Show, entering the SEMA Show New Products Showcase provides exhibitors with an opportunity to win a SEMA New Products Award.  Winners are announced at the New Products Breakfast before the opening of the Show. Additionally, professional photographs are taken of every entry and provided to domestic and international media throughout the year.  

The New Products Showcase is also split into categories:

• Interior Accessory Product 

• Exterior Accessory Product 

• Mobile Electronics Product 

• Off-Road/4-Wheel-Drive Product 

• Performance—Racing Product 

• Performance—Street Product  

• Powersports Product

• Street Rod/Custom Car Product 

• Tire and Related Product

• Tools and Equipment Product 

• Van/Pickup/Sport-Utility Product 

• Wheel and Related Product

• Engineered New Product 

• Merchandising Display 

• Packaging Design