Kirkby and BKT on Show at Brityrex 2010

Kirkby Tyres and Indian manufacturer BKT have announced that they are joining forces at October’s Brityrex International exhibition to promote their new UK distribution agreement. In addition show organisers ECI International have announced that the Tyre Industry Federation (TIF) has confirmed it will be present with a member’s lounge and business briefings during the show, which will run on 5, 6 and 7 October.

Just a month after the Liverpool-based wholesaler announced that BKT will expand its UK distribution through a partnership with Kirkby Tyres (on 5 May 2010), the firm is now said to be planning what it calls “an attention-grabbing presence at the UK’s only independent tyre industry exhibition, with a highly visible liveried exhibition trailer positioned prominently outside the main entrance doors to the show.” In addition Kirkby sales and technical staff will be on-hand to talk about the company’s major agency brands – namely BKT and also the well established Alliance range of industrial, forestry, OTR and agricultural and Double Coin ranges of truck, OTR and earthmover products.

Dave Richardson, Kirkby’s product manager for the BKT brand explained: “Our relationship with BKT in the UK is quite new so Brityrex provides us with a great opportunity to work together to promote the brand and the business relationship to end users. We will be directing customers from our trailer to the BKT stand inside the hall and we’ll also have one of our technical experts working from the stand. It should be a perfect showcase for both of our businesses.”

NTDA welcomes TIF members and associates to use lounge area

Meanwhile, Tyre Industry Federation (TIF) members visiting the show will be able to take advantage of meeting and refreshment facilities in a lounge area provided by the NTDA. The association has decided to open up its lounge for wider use by TIF associates including members of the BTMA, ITMA, TRA, RMA and NTDA. The lounge will offer comfortable private seating for business meetings and complimentary refreshments throughout the exhibition.

The area will also serve as the venue for a series of three 30-minute briefings organised by the Tyre Industry Federation to update industry executives on the latest legislative requirements covering key industry issues such as tyre marking and noise regulations.

“We are delighted that the TIF has taken up the offer to use our lounge facility during Brityrex,” confirms NTDA director Richard Edy. “We know that a private venue is always welcome at a busy show and the lounge will allow executives from across the industry to meet, plan their itineraries and benefit from the legislative briefings that will take place.

In addition to Kirby, BKT and the TIF, ECI International has several other tyre and equipment names into the show in recent weeks. They include: Singapore-based manufacturer Stamford Tyres; Bradbury Equipment; Rotary Lift and North West Tyre Traders.

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• Double Coin Adds 12 Sizes