Goodyear Offers Inflation Advice from Blimp

In the USA, Goodyear is taking to the skies with its fleet of company blimps in order to publicise the tyre safety messages coming out of the country’s ‘National Tire Safety Week’. Spirit of America, based in Carson, California; Spirit of Goodyear, based in Akron, Ohio; and Spirit of Innovation, based in Pompano Beach, Florida will fly with specially designed day and night messages between 6 and 12 June. Messages will include: “Keep your tyres properly inflated,” “Check the air pressure monthly or before a long trip,” and “Check your tyres’ tread wear and rotate your car’s tyres every 3-5,000 miles,” will be programmed on the airships’ EagleVision message boards, a company press release states.

Goodyear’s high-resolution aerial signs are capable of super-brilliant text, smooth animation and video display. With 3,780 boards holding a total of 82,656 LEDs, messages can be read from more than a quarter mile away. More than half of the messages displayed on the Goodyear blimps help to support national and local non-profit organizations, the manufacturer states. 

Jim Scarborough, Goodyear’s district manager, consumer sales, sums up: “Properly inflated tyres will help save you money and provide your family with enhanced driving performance on the road.” 

Sponsored by the Rubber Manufacturers Association, National Tire Safety Week is a public service campaign that promotes proper tyre maintenance. “Recent studies have shown that many motorists simply do not regularly check their tyres’ air pressure. It is important to carry an accurate tyre pressure gauge and, of course, a properly inflated spare tyre when travelling this summer,” said Fred Cooper, Goodyear marketing manager.

Goodyear recommends motorists check their tyre inflation at least monthly or before a long trip. Tyres should be inflated to the vehicle manufacturer’s recommendations printed on the vehicle door placard or in the owner’s manual, not the maximum limit stamped on a tyre sidewall.