Federal and Hero “Accentuate Environmental Performance” at Reifen

Federal shared its central stand in Hall 3 with its other brand Hero, during its sixth consecutive appearance at Reifen. Company representatives told Tyres & Accessories that the company “enjoyed great success in business… over the four day event,” during which the company emphasised the “environmental and conscientious performance” theme of its latest branding. The stand featured a backdrop of a forest pictured from dawn to dusk in order “to demonstrate our passion for “Green, Clean and Everything In-Between.”