East European Operators Show Interest in Monaflex System

One significant aspect of the Reifen 2010 show for Monarch Vulcanising was that the company received numerous business enquiries from markets where it has previously not been active. Company president Toni Elderfield told Tyres & Accessories that “we’ve had a lot of interest this week from East European visitors, from people based in markets such as Poland. This has been interesting for us as we currently sell very little into Europe.” While the Guernsey based company sells its products around the world, its neighbours have accounted for only a small portion of total sales during the company’s forty years in the tyre repair business.

Eastern European visitors expressed particular interest in Monarch Vulcanising’s Monaflex repair system, Elderfield shares. “It is small enough to fit in the back of a car but can repair up to the largest tyre sizes. One thing that impressed visitors that have examined the Monaflex we brought here to the show is that because it is portable, it can be shared between mines if need be.”

While Monarch was founded in 1961, Toni Elderfield shares that its step into the tyre industry occurred some four decades ago. “We bought patents for a tyre repair system. We saw it was a good idea even though it didn’t work properly at the time. We worked on perfecting it, and the result was the Monaflex Vulcanising System. The product we sell today is our own design, and can be used for repairs to a tyre’s sidewall, tread or crown.