Amazon.com Launches Online Wheel Store

Amazon.com customers can now choose from a catalogue of over 10,000 wheels after the online retailer, originally known for taking the lead in web-based book and CD sales, announced the launch of its Wheels Store (www.amazon.com/wheels). The site also offers a range of roughly 12,500 mainly motorbike and car tyres.

According the company, the store showcases a vast selection from top brands like American Racing, Dip, Dale Earnhardt Jr., KMC, Mickey Thompson, Sacchi, Konig and Veloche. As in the Amazon.com Automotive Store, customers looking for wheels will discover the Automotive Part Finder, a powerful search tool that helps customers quickly find the wheels guaranteed to fit their specific year, make and model.

“We are thrilled to launch the new wheels store for automotive customers,” said Steve Frazier, vice president of Amazon.com Automotive. “Our goal is to provide customers with everything they are looking for in automotive aftermarket goods. Wheels are an important addition to that selection, and we’re delighted to deliver great prices and the convenience of Amazon’s unique shopping experience to the wheel marketplace.”

Since its launch in 2006, the Automotive Store has offered customers access to nearly 4 million automotive parts and accessories, including Replacement and Performance Parts, Automotive Tools & Equipment, Automotive Accessories (Interior and Exterior), Car Electronics, Motorcycle & ATV Parts and Accessories, RV Parts & Accessories, Car Care and, now, Wheels.

In order to promote the launch of the Wheels Store, Amazon is offering customers who purchase a set of four wheels using the Amazon.com Store Card a 12 month interest free option. In addition, customers who purchase a set of four wheels will receive $25 worth of Amazon MP3 downloads. Amazon MP3 offers customers a library of more than 12 million songs with bestselling albums starting at $7.99.