Acumen Selects ATS Euromaster as Tyre Provider

ATS Euromaster credits the strength of its 24/7 nationwide rapid response service as critical in the securing of a new agreement to fit tyres across Acumen’s 40-strong fleet of car transporters. The vehicle delivery company has switched to ATS Euromaster from a local independent tyre dealer, who operated by coordinating requests for roadside assistance via other independent agents.

“This proved fairly hit and miss,” commented Barry Raybould, fleet manager at Northampton-based Acumen. “By appointing ATS Euromaster we have access to the single largest fleet of mobile support vehicles in the tyre industry.  It means our drivers can get rapid assistance at the roadside, regardless of their location or the time of day.”

Acumen is also combining the appointment of ATS Euromaster with the move to a 100 per cent Michelin-based policy; consistency of brand fitment is reported to be a key factor in Acumen’s decision to appoint a national supplier. “Dealing with different local agents meant there was no consistency in the tyre brand being fitted,” Raybould added. “In contrast, every ATS Euromaster service centre and rapid response vehicle has immediate access to our agreed policy.  So if a driver calls in with a puncture from the roadside, the mobile technician should arrive with the exact replacement tyre already loaded in his van.”

Acumen is also trialling ‘Euromaster Inspector’, an electronic tyre inspection service through which monthly tyre safety checks will be carried out across the Acumen fleet to record each tyre’s condition and tread depth. Once completed, the data is automatically sent to both Acumen and the local ATS Euromaster centre, advising of any remedial action required and the agreed timescale for completion.  It also provides a system for checking that service work has been completed and signed off.