XLite Aiming to Shine in Forged Aluminium Wheel Market
Motor Wheel Service Distribution (MWS) has invested £500,000 in UK and European infrastructure in preparation for the “official launch” of its xlite range of forged aluminium commercial vehicle wheels. According to the company, these are five times stronger and 40 per cent lighter than standard steel wheels. xlite wheels, which were “soft launched” some time ago, are forged from a single aluminium billet using computerised numeric control machine to produce a higher degree of production accuracy, are available in 17.5,19.5 and 22.5 inch sizes.
The product is being offered with three finishes – machined, polished and xbrite – with the latter using a special coating which means lower maintenance, minimal cleaning and a lasting shine. Other added benefits common to aluminium wheels include reduced vibration and longer wear on surrounding parts.
Unique safety features include a hump on the bead seat, meaning a tubeless tyre sits more securely on the wheel rim which reduces the chance of tyre-shift in case of air loss while driving, and a groove at the bore reduces the contact area, minimising the likelihood of corrosion build-up.
Half a million pounds of investment
Over the last 12 months, Motor Wheel Service Distribution reports that it has invested over £500,000 to secure quality partners in each country, in addition to its own distribution hub in Italy, so that it can meet all the requirements of both OEM and aftermarket customers. The company has pledged to deliver anywhere in the UK or Europe within 24 hours.
John Ellis, managing director, said: “Throughout the last year we have worked diligently with a number of key partners to ensure the product and the distribution network were working in sync, and now the time is right to officially launch xlite into the marketplace.
“The market itself understands the benefits of a forged aluminium wheel, such as extra payloads, improved mileage and reduced CO² emissions, but we must now take these messages one step further and show exactly how substantial financial benefits can be achieved by every operator.
“We have set very high sales targets for the next financial year for both the UK and Europe, and given the product and the networks, I have every faith that these will be surpassed.”
Motor Wheel Service is one of the leading independent distributors of truck and trailer wheels throughout Europe. With over 80 years experience, they are the only aftermarket company in Europe who ensure all wheels are homologated to OEM standards.
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