Toyo Signs up for Goodwood with Micheldever and Protyre

Toyo Tires has announced it will again join Micheldever and Protyre at the Goodwood Festival of Speed, which the manufacturer describes as a “key event in the motorsport calendar”. Toyo declared itself proud to be associated with its partners at Goodwaood, since “Micheldever is one of the UK’s leading tyre distributors, which also has its own very successful and ever-expanding retail chain, Protyre”.

Sarah Clavey, senior marketing executive explains: “Toyo’s participation at the Goodwood Festival of Speed was an easy decision to make. We know from experience that this event consistently delivers both the numbers and types of target audience that we wish to communicate with. I’m sure this year’s event will again meet all our expectations.”

Simon Hiorns, Retail Director at Micheldever Tyres commented: “This is the third year we have teamed up with Toyo at the Goodwood Festival of Speed. The synergies between the Toyo brand, Micheldever and Goodwood are obvious; premium quality products with very high level of service and support. Our team of experts are looking forward to welcoming back our existing customers and meeting up with new potential customers and dealers. We will have a large stand in a prime location with a VIP hospitality area upstairs, where special guests can come along for a glass of bubbly.

“There will be a great deal to keep you entertained at our stand. You’ll have the opportunity to win a free set of Toyo tyres to the retail value of £500 and there will be a live band playing every day. There will be product displays and plenty of information on our products and on how to become a Toyo Tires dealer. You’ll also have the chance to get your picture taken with our Glamorous girls – the Toyo Twins! They’ll also be signing professional posters featuring the beautiful ladies themselves, which will also serve as a great reminder of your visit to our stand.”

The Festival of Speed attracts thousands of people every year and it brings together some of the biggest names in Motorsport, past and present, from Stirling Moss and Jackie Stewart to Lewis Hamilton and Jenson Button. For the first time, the event will also feature a “Moving Motorshow”, while it has also been extended to four days instead of three. Toyo suggests this is “great news”, as it will allow visitors more chance to see all the festival has to offer, suggesting that it represents an extra day to visit the manufacturer.