Michelin Announces Second FLAG Award Winner
Michelin’s FLAG promotion has found its second winner; Event Mobile Tyres in Manchester is the second tyre dealer in the UK and Ireland to win a Fastest Lap Award, made up of £2,500 in vouchers, five PS3 games consoles for fitters and five places on the Michelin-sponsored Porsche Driving Experience at Silverstone. The promotion is being held over four months, from March to June, and each month gives dealers the opportunity to earn the flags of Le Mans Series hosting countries. These awards are based on the achievement of a volume and mix target.
After receiving the award, Mark Shankland from Event Mobile Tyres said: “We are delighted to win April’s FLAG Fastest Lap Award. Participating in FLAG and winning this award has reinforced to us Michelin’s commitment to training within the tyre retail sector. We operate in the fast developing e-commerce segment of the market and are very much looking forward to working alongside Michelin to help develop and enhance both our and Michelin’s presence in this area.”
The FLAG prizes are different each month and for April these were electrical items including digital pocket camcorders, netbooks and laptop computers, and these were awarded based on volume and speed ratings of tyres purchased. In addition to earning the flags, all qualifying dealers who also complete a Michelin training course during that month are entered into a draw for the Fastest Lap Award and at the end of the promotion the four Fastest Lap dealers will be considered for the coveted Green X Challenge Award.
Commenting on this month’s awards, Mark Coleman, Michelin’s operational marketing manager said: “We are really pleased with the take-up of this promotion. Dealers appreciate the quality and value of the prizes and are particularly keen on the training element included in the promotion as it adds value to their businesses.”
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